November 13, 2011

Big Food Exec Speaks Out

Here is a great interview by Seattle based Andy Bellatti with former food marketer Bruce Bradley who spent two decades working for the likes of Nabisco, General Mills, and Pillsbury.


To read the entire interview click here!




Q. On your website you write that you've "seen some disturbing trends in the food industry over the past 20 years." What have you found most insidious?
A. The landscape has changed dramatically since I started my career at Nabisco in 1992. In response to Wall Street profit pressures and the growing power of retailers like Walmart, the food industry has undergone a tremendous wave of consolidation and cost cutting.
This has hurt our food supply in many ways. First, huge, multinational food companies now dominate the landscape. Wielding far greater lobbying power and much deeper pockets, these companies have been very successful in stagnating food regulation. Second, cost savings have been a key profit driver for the industry, but they've had a devastating impact on both food quality and food safety. Think factory farming andgenetically modified organisms (GMOs), just to name a couple of examples. Third, as consumers' health concerns have increased, processed food manufacturers have become even more aggressive in making dubious health claims or co-opting fad diets to market their brands and develop new products.
The net impact of this transformed landscape has been disastrous from a public health perspective -- with obesity rates skyrocketing and a never-ending flood of food recalls.

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